Top 5 Fashion Games on iOS in the UK: Q3 2021 Performance

In Q3 2021, the top 5 fashion games on iOS in the United Kingdom demonstrated diverse trends in weekly downloads, revenue, and active user metrics. Here's a detailed analysis based on Sensor Tower data.

Project Makeover saw notable fluctuations in its weekly revenue, peaking at around $185K in the last week of August, before tapering off to approximately $128K by the end of September. Weekly downloads exhibited a noticeable peak in late August with around 36K downloads, followed by a decline to 26K by the end of the quarter. Active users remained relatively stable, with a slight drop from 216K to 180K over the quarter.

Covet Fashion: Dress Up Game experienced a significant spike in revenue in early August, reaching around $44K, but generally hovered between $11K and $21K for the rest of the quarter. Weekly downloads peaked at 3.7K in early August then varied between 1.1K and 3.7K. Active users saw a minor fluctuation, ranging from 16K to 24K, ending the quarter with approximately 18K users.

MovieStarPlanet showed a steady weekly revenue increase throughout July, peaking at about $9.7K in early August, before settling at around $6.4K by the end of September. Downloads were relatively stable, with a peak of 2.8K in early August and a low of 1.3K in early September. Active users remained consistent, ranging from 11.5K to 14.6K throughout the quarter.

Pocket Styler: Fashion Stars experienced a steady rise in weekly revenue, peaking at around $9.3K in mid-August, before declining to approximately $6.8K by the end of September. Downloads surged to about 8.5K by the end of the quarter, up from 2.3K at the beginning. Active users increased from 7.5K to nearly 16.8K, demonstrating a growing player base.

Super Stylist Fashion Makeover had a varied revenue trend, peaking at approximately $6K in mid-July, then gradually decreasing to about $4K by the end of September. Downloads saw a high of 10.5K in late August, followed by a decline to 3.8K by the end of the quarter. Active users showed a general upward trend, peaking at 91K in late August, but dropped to around 69K by the end of September.

For more detailed insights and data, visit Sensor Tower.